Faculty Associate Network

Professor Rao's interests lie in the development and application of analytical models for marketing research and marketing strategy. His publications have dealt with such topics as dynamic pricing; product positioning and product design; application of multidimensional scaling and conjoint models for the analysis of consumer preferences and perceptions; market structure analysis; brand equity; acquisition; and evaluation of subsets of multi-attributed items.

Dr. Spekman is an internationally recognized authority on business-to-business marketing, supply chain/channels management, and strategic alliances. His consulting experiences range from marketing research and competitive analysis, to strategic market planning, supply chain management, channels of distribution design and implementation, and strategic partnering. In addition to teaching MBA courses, his executive program experience includes general marketing strategy, sales force management, channels strategy, creating strategic alliances, and business-to-business marketing strategy.

Reshma H. Shah is an Assistant Professor in the area of Marketing at Goizueta. Professor Shah joined the Goizueta Business School Faculty in 1997 after completing her Ph.D. in Marketing from the Katz Graduate School of Business at the University of Pittsburgh. She has a B.S. in Business Administration from the University of Illinois - UC and an MBA from the University of Southern California. In addition to her education, Reshma has worked full time in Corporate Component Procurement for IBM Corporation; in Litigation Consulting for Price Waterhouse; in Strategic Planning for Unilever, PLC; and in Account Management for Leo Burnett Advertising. Her research has been published in the Journal of Retailing, Industrial Marketing Management, the Journal of Public Management and Social Policy, the Proceedings of the American Marketing Association, the Proceedings of the Association for Consumer Research, the Proceedings of the Academy of Marketing Science and various other academic and applied conference publications. At GBS, Reshma teaches Marketing Strategy, Integrated Marketing Communications and Customer Behavior at both the undergraduate and MBA levels. In addition to her teaching and research, Reshma is the Faculty Advisor to the Goizueta Marketing and Strategy Competition. In this capacity she has assisted student teams in completing marketing consulting assignments for such companies as: IBM, The Coca Cola Company, HP, Delta, The Home Depot, CibaVision, Kodak, UPS, Cox Communications, Earthlink, BellSouth, Turner, Motorola, Saab, Glaxo-Smithkline, Acuity Brands, Chubb Insurance, and others. She is an active member of the American Marketing Association, the Association for Consumer Research, and the Academy of Marketing Sciences.

Much of Professor Fader’s research highlights the common behavioral patterns that exist across these and other seemingly different domains. His expertise/interests include: modeling and forecasting the complete portfolio of products/services obtained (and dropped) by a customer over time; understanding the relationship between customer retention patterns and the overall value of an entire customer base; modeling the relationship between in-store movements and actual purchases by shoppers in a retail store; and trying to tease apart the intertwined influences of radio airplay, digital downloads, Billboard chart patterns, and album sales. He received his PhD from Massachusetts Institute of Technology, 1987; SM, Massachusetts Institute of Technology, 1985; SB, Massachusetts Institute of Technology, 1983.

Professor Bernhardt has published numerous textbooks, monographs and articles on marketing and consumer behavior in professional journals such as Journal of Business Research, Journal of Marketing and Public Policy, Marketing and American Education Research Journal, and Journal of Retailing. He is a former president of the Association for Consumer Research and is former chairman of the American Marketing Association. He received a B.S. degree from Washington and Lee University, and is a graduate of the Harvard Business School M.B.A. program. He received the Ph.D. in Business Administration from the University of Michigan.

Roberta N. Clarke is one of the leading experts in the field of health care marketing. Professor Clarke is the 1995 recipient of the American Marketing Association's prestigious Philip Kotler Award for Excellence in Healthcare Marketing. She is former President of the Society for Healthcare Planning and Marketing, a national professional society of 3500 members affiliated with the American Hospital Association. Dr. Clarke won the Health Care Marketer of the Year Award from the American College of Health Care Marketing in 1985, the first year it was awarded. With Philip Kotler, she co-authored Marketing for Health Care Organizations, considered to be the leading text in the field of health care marketing.

She teaches health care marketing courses at Boston University's Health Care Management Program. She served on the Editorial Review Board of the Journal of Health Care Marketing from its inception through 1993, and is on the editorial boards of many other health care publications. She has been the faculty director of the Boston University Biotechnology Association since its inception in 2002. In addition, Professor Clarke is the Vice Chair of the Board of the Academy for Educational Development, one of the world’s largest human development agencies, with more than 4300 programs in 167 countries, as well as Vice Chair of the Board of the New England Organ Bank. Professor Clarke received her MBA and Doctorate from the Harvard Graduate School of Business Administration. She is a recipient of the Boston University School of Management Broderick Prize for Excellence in Teaching.

Professor Toubia's research focuses on various aspects of innovation and new product development, including idea generation, idea screening, preference measurement, and the diffusion of innovation. He is the winner of two John Little best paper awards, the Frank Bass outstanding dissertation award, and the John Howard dissertation award. Toubia teaches New Product Development in the MBA and Executive MBA programs.

Not a traditional academic, Miller began teaching after spending her entire career in marketing/ brand management with various consumer products and beauty companies, such as P&G, GP and Avon.

Armbruster is recognized in the healthcare industry for his knowledge and experience in collaborative design of healthcare services that anticipate human needs, humanize medical technology and support the role of clinicians as leaders in innovative models of patient-centered care. He built and directed the SPARC Innovation Program for Mayo Clinic, a first program for designing and delivering remarkable patient care services. Recently, Ryan joined Oncure Medical Corp. as Senior Vice President and Chief Experience Officer where he will oversee the development of extraordinary treatment experiences for cancer patients. Ryan is also a recognized leading-thinker in the design of services. He has delivered numerous invited presentations across service industries for companies such as Target, Starbucks and Edward Jones. In addition, he is Adjunct Faculty at the University of Minnesota where he developed curriculum and teaches how to design and deliver services that anticipate customer needs.