Beer Importer

After two decades of healthy growth, a leading beer importer saw slowdown in its growth amid fierce competition. Having launched a new brand, it needed a thought partner to determine where it should concentrate its limited resources to increase sales and achieve a sustainable competitive advantage. (r)evolution helped management reposition the brand by identifying the right customer targets, extracting key consumer insights, and developing a positioning and brand architecture. In addition, (r)evolution coordinated the effort among a variety of creative partners charged with executing the recommended strategy. The strategic growth plan, target identification and profile, and brand positioning statements led to a significant change in the brand’s go-to-market strategy.